[mlthoughts2018]

I totally agree with you if we are talking about preliminary market research, which also usually involves components of research into the technical investment required.

That said, the article of this post seems to emphatically say something different: that you should actively _sell_ before building. Not merely collect research, but to sell stuff you do not already have the capability to deliver, and then somehow backfill that delivery capability after getting customer buy-in.

[mixmastamyk]

I guess the question is, are you building another CRUD/business workflow app? Or inventing self-driving car algorithms with a KITT AI?

One is highly possible and likely, the other is not. Most ideas will be somewhere in between.

[mlthoughts2018]

I’d say even for some new CRUD app, assumptions that it will be easy to build are so, so common, and the reality of most “super simple CRUD apps” is that the implementation is way harder than you thought, and selling advanced features before you definitively know how to build them is a big source of failure for seemingly straightforward products.

It’s very much sales hubris to ever believe you know how to build something you’ve never built before, even in cases when it might seemlike a minor variation of something you built before.

[galvarez800]

My take is that the purpose is not to actually close a sale before building, but to make sure that you could actually close a sale.

The article makes the correct point that many people confuse "being sort of close to closing a sale" with actually closing a sale, and these people may waste time building a product that clients are only sort of interested in but aren't willing to actually pay for.