[Altimor]

Author of the post here — I agree that the "how" might be what's missing the most. The point I'm trying to make with the post is really more of a "what" question. I sometimes talk to entrepreneurs who want to outsource their distribution through some creative channels. I'm arguing that one should fight as hard as they can to keep owning that relationship with the end customer, and that this may indeed be close to the only thing that matters in the whole chain.

That also explains why startups that have "just" a bunch of users, and no revenue, are still able to raise at massive valuations. Sure the proximate cause is that they'll be able to monetize that attention at some point — but the deeper insight is that attention is inherently valuable, because it's upstream of everything. Every transaction starts with a person paying attention to something.