[csouth]

In this case I will have a much wider range of referrers and I don't see Google being high on this list for this particular page. But social sites should be.

Its not so much cloning the ads the referrer is posting (Although this is an option) as targeting the ads at what the referrer is. So if the referrer is say Facebook maybe social networking ads, that kind of thing - but working across all possible types of referrers.

Edit: Just for a little more clarification the list of referrers would be endless and defined by the user.