[bbrodriguez]

When I started seeing posts of people complaining about the price, it was mainly complaints about how the updated model was more expensive than the outdated model that languished for several years. I would argue that the new model still launched at a cheaper price but the rate of price reduction definitely slowed down enough for people to notice. Considering the first MacBook Air launched in 2008 at $1,799 starting price, that would be around $2,100 in today's dollars adjusted for inflation. Then the second gen launched at a reduced base price of $1,299 in 2010. That would be around $1,530 today. Compare that to the 2018 version that just launched for $1,199 which is still several hundred dollars cheaper.

I think the rate of price reduction in tech has slowed down enough that even though the prices are being reduced, the inflation offsets the perceived price reduction and ordinary people just get upset that Apple jacked up the prices yet again.