[xte]

This is a problem common to ANY "personal interested data", it's the very same for videos, mails, messages, discussions, ...

The trend is lock even better people pushing them to offload their personal stuff and this trend unfortunately keep evolving really fast.

One of the last alarming thing I discover is from my bank (Europian, big well-known, not involved in any recent big scandal etc): they offer a digital sign service so I can do more operation via internet banking... Only the bank hold the key. They simply say you go to your personal page, type your OTP and a key pin we give to you in print and that's signed. WTF?! Unfortunately I think many IT-ignorant people will find this service nice...