[SquishyPanda23]

> Ultimately, if I choose to, I will license my project however I want. If I want to restrict others from selling my product I will do so.

I don't think you're in the minority here.

> Calling it Apache 2.0 + Common Clause makes sense, it's an extremely well known license and it's easier to start there and then say "but with some restrictions".

You may be in the minority here. Marketing what you're selling under the name of something else with the deliberate goal of tricking and confusing your users is scummy.

You are free to make a bicycle sharing app, and you are free to refer to it colloquially as "Uber for bikes", but when you start putting your app in the app store under "Uber+ Bikes" then you're heading into scam territory.