[cm2012]

Imagine FB's data attached (by email or cookie) to Reddit's screentime - would easily quadruple Reddit's ad revenue with the same ad inventory. If they got away with it without driving away Redditors, would be salivation worthy as a marketer.

Reddit's main traffic problem for advertisers is that most users don't really subscribe to subreddits or make accounts, but rather browse the front page casually. So you can target, for instance, /r/smallbusiness to target small business owners, but you'll exhaust that inventory very quickly. A Facebook acquisition would mean that a much higher percentage of Reddit's audience could be served relevant ads.

[propogandist]

they started tracking outbound links for all users sometime ago and offer the ability to advertise to users based on their browsing behavior, keywords, community affiliation when I'd investigated last year. They were expecting an overhaul of their platform this year, so I imagine targeting has only improved for un-registered users.

I don't believe Reddit (owned by Conde Nast, a subsidary of Advance Publications) has any intentions to sell the platform outright, as they essentially get to control the v̶o̶i̶c̶e̶ ̶o̶f̶ ̶t̶h̶e̶ ̶i̶n̶t̶e̶r̶n̶e̶t̶ front page of the internet.

[fazzone]

Wow, I really can't imagine an acquisition that I would less rather learn about than FB hypothetically buying reddit. Considering how FB has all the money in the world it is probably wise to start editing/deleting all my reddit comments now because once FB slurp the whole DB it's already over - the fact that I would never visit reddit again wouldn't save me.

[cm2012]

The reddit data is not as valuable as being able to use FB's data to serve ads on Reddit. But it's probably valuable nonetheless.

[chrisdhoover]

You haven’t done that already? Most I leave any comment is 1 week.