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by superfrank 2796 days ago
> A less charitable way would be the CEO is shooting from the hip and doesn't have a clue what the company needs.

- He continued backing the redesign long after it was clear the public hated it

- He continued to push spectacles and insist they were a "camera" company, long after the market showed there was no demand from it.

- In the last 5 years he's gone from insisting that snap is a "social media company", to "a camera company", to "the fastest way for people to connect".

In my mind, he seems like he's pretty out of touch with what the public wants from Snapchat and is just bouncing from one idea to another hoping to get lucky again.

I feel like he was a college kid who built an app that he wanted, but as he's aged he no longer identifies with Snap's user base. He's trying to push his idea of what Snap should be (because that worked originally) as opposed to asking users what they want.

3 comments

just bouncing from one idea to another hoping to get lucky again.

Welcome to the world of social software!

I'm not convinced that anyone really knows what people want in this market.

> he was a college kid who built an app that he wanted

But not a leader of a large organization. That takes experience gained from multiple stages of a career. It is more than luck and timing.

wow this sounds familiar ..

I have worked on such a redesign of a crucial part of a popular service.

Thankfully this was killed before it was launched to everybody.

Basically as soon as the first working prototypes were out, nobody could say with a straight face that this was ever going to go well.