[WorldMaker]

More fatally than that, perhaps: IBM's business model for half-a-century at least including renting time on hardware at as close to commodity costs as IBM could push them (and still make a very healthy profit admittedly). The Cloud model was IBM's invention in a time where computers were expensive. IBM's failure to transition that very business model the company was built upon to a time where computers are plentiful, is like watching an Olympic swimmer forget how to swim in a lake.