[cliveholloway]

You post a large update in a place where you value your integrity stating that the goal you were going to achieve will be accomplished by a certain date (that appears reasonable).

In my case, it was to tweet that we'd be selling our latest discs (http://twitter.com/Thisoneisonus/status/27176693962) on a certain date, and then coding through the night a couple of days before because I didn't want to look like an idiot to our 5,000 obsessive Twitter followers :D