[ocdtrekkie]

I agree, but to give Elon the benefit of the doubt for a moment, labeling it "Mad Max" may actually discourage people from setting their car to it (as people often perceive themselves to not be reckless), whereas labeling that setting something like "Often" may lead to it being selected more frequently. Of course, this can also backfire if people select "Mad Max" because it's the only one with a funny label.

[olivermarks]

Honestly I'm baffled by how Musk/Tesla get away with all their branded self-driving-but-you-must-always-be-in control messaging and jokey terminology like Mad Max mode etc.

Given how aggressively US DoT enforces safety regulations for vehicles you would have thought there would have been far more pushback, not just on truth in advertising but more importantly road safety for both SD vehicles and the people around them.

Presumably the bureaucrats are asleep and not paying attention, so there is no formal adherence to the levels of self driving that everyone except regulators seem to regularly quote (Toyota et al) https://www.economist.com/science-and-technology/2017/05/25/...