[beatgammit]

Microsoft did pull off Bing and Windows Phone technically, they just missed on making them popular. VW is already in the car market and has a substantial user-base, that wasn't the case for Microsoft in those markets.

If VW can launch a quality product with way more supply than Tesla, they'll sell more. Tesla is doing most of the marketing for EVs, VW and other auto makers just need to meet demand. There's far less customer loyalty on things like cars than computers or online services, so it'll come down to value.