[binarybits]

Mainstream news sites aren't going to give you the kind of super-deep insights you're going to find in academic research or trade press or whatever. 90 percent of any site's audience knows very little about any given topic, so laying out obvious-to-insiders ideas in a clear way is a significant value for the average reader. Ars readers are more technically savvy than most sites but most of them are not experts on corporate finance.

I do not know very much about the specifics of Ars's ad sales strategy. I would guess Google pays more to established sites. Also, if you're seeing a Google ad that might be because they didn't have a higher-paying direct-sale competitor for that particular impression.