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by twblalock 2796 days ago
I think you'll find that what VW cares most about is selling cars, not selling ICE cars. If someone proves the market for electric cars viable (thanks Tesla!), VW will not have trouble convincing themselves to make some.

In fact, the Audi e-tron is coming out soon and it is based on one of the most popular VW group compact crossovers, which is a much hotter market segment than sedans.

I know a lot of Tesla owners and they don't rely on superchargers when they travel. They just drive one of their other cars, or fly. The superchargers are not as big of an advantage as they seem to be, especially in urban areas where they are overcrowded. Futhermore, they are not free for owners of the Model 3, and usage is free only under certain limits for owners of other Tesla models: https://www.tesla.com/support/supercharging

2 comments

> I think you'll find that what VW cares most about is selling cars, not selling ICE cars. If someone proves the market for electric cars viable (thanks Tesla!), VW will not have trouble convincing themselves to make some.

I would also add that even VW's unions backed VW's transition to EV, and actually insisted that VW "invested heavily" in EVs.

And that actually happened way back in 2016

https://www.forbes.com/sites/bertelschmitt/2016/11/18/volksw...

So, claiming that VW will be unable to perform that transition when at this stage the company has been actively shifting its focus for years... It shows a complete lack of understanding of how VW operates and what VW's plans have been for years.

Will VW be willing to sacrifice solid profits from its ICE cars for likely lower initial profits for electric cars, similar to how Apple cannibalized its iPod line for the iPhone? I don’t know enough about German management culture but I have not heard it to be particularly dynamic and flexible.