[bskinny129]

It does seem tricky. A worthy adversary even.

Look 10 years out in the future though and I think it is easy to imagine 1) many more people care about this 2) the urgency they feel is increased. Can we start with the Patagonias of the world (there are many others) and build some traction? Can we make it something that young employees want and bring transparency to which companies participate? If it can give a slight edge to McKinsey over Bain for example, the cost is trivial.

[Update regarding above: no YC interview, which is understandable based on where things currently stand]