[dx87]

For most companies it probably doesn't matter, but if you're trying to market a product to a diverse group, it'll help to have diverse input when creating the product. An example is facial recognition software developed by a US company not recognizing black people, or cameras saying "woops, looks like someone blinked" after taking pictures of an asian person. If they had a more diverse development or testing team, they probably would have noticed it before being publicly embarrased.