[TimH]

Yes, I'm not claiming this was any great revolutionary activism - but it was action beyond "Western self-congratulation" as John writes about in the linked post.

People took out their wallets, and paid. See if you can find the 28 people who matched. It's not easy - they're not getting any PR. This was someone who on a whim decided to attempt to raise money for a charity through the Twitter medium, and he gained a lot of support. The trigger was favs, not RTs - I'd argue it's not a PR stunt.

I do share your cynicism about the Iran situation, but I think Twitter can be used as an effective tool around smaller issues as demonstrated.

What if in the future there are 2 billion twitter users instead of 170 million? Do you think there will generally be higher awareness of global issues? Before you can act on something you need to be aware of it right?