[Zalastax]

It's the frequency illusion (also known as the Baader-Meinhof phenomenon).

https://rationalwiki.org/wiki/Frequency_illusion

[aaachilless]

also known coloquially as 'blue car syndrome'.

https://www.urbandictionary.com/define.php?term=Blue%20Car%2...

[yipbub]

How do we know this is an illusion? Has anyone reproduced the illusion reliably?