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by sdossick 2796 days ago
It is functionally trivial to rotate IPs from the "test phones". There are shady brokers who will sell you Residential IP-based proxy servers (hacked home machines which will proxy your calls and make them appear to come from homes all around the world).
1 comments

I mean in an audit, the test person can install the app on a device he/she has physical access to. And conclude that his/her phone was registered on the ad agency logs, yet no ad where shown. The fraudsters could however make it so the phone only sends fake impressions after a certain amount of engagement, so that audit/test person would have to play "my little pony" eg the child game - for one week ...