[bigiain]

As I read the article I thought smugly about the three motorcycles in my garage with no more sophisticated electronics that the ignition modules - all run carburettors, one doesn't even have a tachometer... They aren't collecting _any_ marketable data on me (well, I guess the odo readings from the yearly inspections...)

But then I ride them around with a smartphone in my pocket snitching me out to the cell providers (and any nearby stingrays), slurping up gps signals and wallowing in wifi and bluetooth bands... (And with a license plate being snapped and OCRed probably hundreds of times a week...)