[TomMckenny]

I don't know about retail but if you are ever in Las Vegas or Reno, go into a casino and walk past every slot machine to the reservation desk and ask for a room. Availability and prices will be far worse than booking after gambling or even phoning from the parking lot.

[lozaning]

Isn't this just price segmentation by contact method? If im already at your hotel asking about rooms I'm likely less price sensitive than someone calling in advance. But If i give you my players card likely get some kind of paltry discount.

[bradknowles]

Yeah, well -- LV is the original source of much of what we know today about data mining. So, it makes sense that they would still be decades ahead of the rest of the field.

[swebs]

Which makes it so odd that they don't use member cards, whereas every casino in Atlantic City does.

[bryanrasmussen]

Do you have data on how many slot machines visits between entry and the front desk leads to reduced cost?

It does seem somewhat far-fetched otherwise.