[designtofly]

I've noticed that sellers have been gaming this metric as well. I was recently shopping for a phone case and other phone accessories. What I found is that sellers are re-purposing SKUs from other highly rated products. I found a ~4.5+ star product with thousands of reviews but saw that most of the reviews were for a completely different item that is no longer being sold. So they'll take a highly rated product, put a different item in its place.

[ceyhunkazel]

I heard that issue recently, merchants exploits this variant issue and Amazon does not provide a way differentiate variant comments.