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by r_singh
2803 days ago
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While this is completely true, it is worth noting that a huge majority of the $100 ads that are marketed as the channel that enable small businesses to "thrive" are Facebook or Google ads, and they are professionals at confusing these business owners with vanity metrics, payment / pricing models, constraints on packages, etc (and this is just from the buyers side, these cos have massive leverage on the publishers' end as well). |
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