[lmkg]

This is the reason why Google Analytics can be configured to read marketing parameters out of the hash fragment instead of the query string. A surprising number of sites will choke when unexpected data shows up in either the query string or the hash fragment, but very few will choke on both (most sites that mishandle query parameters are from an era before rich use of fragments became common).

Notably, most links with GA marketing parameters are under the control of the website owner. Facebook links are not. This makes such a work-around less feasible.