[kposehn]

This is actually fantastic news for advertisers that have their own data warehouses and need to create a better 1-to-1 click tracking to internal user data. This allows much better attribution and testing of incrementality so businesses can tell where their value is truly coming from.

I’m pretty excited to see this roll out more broadly.

[teaneedz]

And another reason for me to avoid FB links. I'm sure blockers will begin stripping that out.

FB just doesn't understand the optics they create.

[EpicEng]

>FB just doesn't understand the optics they create.

Sure they do; they just also know that the vast (VAST) majority of people don't understand the implications and/or don't care.

[SonnyWortzik]

They do, and we do. But the mass sheep audience does not. All they know is: "Does the link work?" and "Can I share it?" That's all.

[teaneedz]

True enough, even though there is nothing but negative sentiment these days toward the Facebook brand.

I suppose there is someone even thinking that Portal will be good for their home.

[rock_hard]

I actually ordered a Portal device for each of my family households (parents, grand parents, siblings and in-laws) for Christmas.

I think it’s a great product and can’t wait to have mine at home.

All the fuss about tracking is non-sense. Ads are a great way to monetize products that you want to make available to a large audience. And obviously as a user you want meaningful ads and not just a bunch of garbage. To do that tracking is necessary...seems like a straightforward value exchange!

I also want to note that I buy stuff frequently from ads...some of my most loved items found me through ads! It’s frankly a great way to discover great stuff.

Do I sometimes see ads that are not relevant? Sure, just as I see post from friends/family that are not relevant...I just scroll by, easy as that!

[welly]

Nice try, Zuckerberg.

[egypturnash]

"Koretize"?

[reimertz]

Sarcastic?

[itsjustjoe]

Absolutely not, adwords already does this with gclid, and Bing with... mkclid I believe, fbclid will be nice to have and be a convenience for those who data warehouse their own ad data.

If this wasn't Facebook this wouldn't be news, gclid has been around for years.

[kposehn]

Totally. It’s really just feature parity - about time.