[tejcirkulate]

One more thing I wanted to add is that it sure does look like a catch-22 but the counter-intuitive thing here is that you cannot solve for revenue by gaining more users.

Revenue is a lagging metric that is a result of many things that you do in the business. You could increase revenue by increasing MRR by improving retention,reducing churn. You could increase expansion MRR by increasing value add for customers that enables you to translate that into upgrades/upsells.

Mostly, increasing users via acq only works when you have strong retention and thats a product problem, not a marketing problem.

I would suggest the Lean Analytics book to understand this in more detail and also this 6 part series from Social Capital.

https://medium.com/swlh/diligence-at-social-capital-part-1-a...