[theoh]

Maybe this observation will be unwelcome, but that content exists because it has very broad appeal these days, especially among hipsters and the "bohemian bourgeois". Those aren't my terms.

"Authenticity" is the word that usually gets wheeled out to explain why people want to spend time learning about, purchasing, and living with these goods, whether the goods are inexpensive, common but basic items or more expensive craft products. In the end it comes down to an ethos about quality, hand-made goods, often made locally, that seems to have survived through the 20th C in the high-end clothing and food industries. It's a form of commerce that people can get behind that doesn't involve mass-production by impersonal corporations.

It's a massive social trend.