[lprubin]

An estimated $2.11 billion U.S. sales. I would think that has to impact milk sales. [0]

In their market research of consumers, the same article found that many people are intentionally consuming less dairy.

...nearly one in five (19%) Americans claims to be consuming less dairy for health reasons.

[0]http://www.nutritionaloutlook.com/article/us-non-dairy-milk-...