[fragmede]

"Hey, what was the name of that site that let you download one windows installer, and it would install a bunch of really useful apps?"

"Hey, what was the name of the site for buying plane tickets but they organized the flights in a useful way so the one you most likely want to buy is on top?"

Now; find Ninite & Hipmunk on the internet; via Google, unless you have something better (if so, I'd like to hear about it), but pretend you've never heard of them. Ninite's findable via an Ask Reddit, which actually spells out there is a problem. Hipmunk eventually shows up in the right-side ad-word gutter if you use the right Google query comination of flight, plane, airplane, online, and ticket - but in the gutter why would you pick them over any of the other sites.

Telling other people where to buy things from can be lucrative if you've got pull, but how do you displace Google as a nexus for "I'm searching for a site that..."