[joshstrike]

How can targeted advertising be a service? It would only be a service if you wanted to buy something but you didn't know what until you saw an ad for it.

I think it's bizarre that anybody who grew up after the '50s would buy anything based on an ad... and yet... I make a living in advertising because it's true.

I'd rather live in a world where it wasn't.

[mkr-hn]

The targeting is the service. They're going to be there anyway, so they might as well be something relevant (or at least inoffensive).