[Alexx]

"Hopefully apple doesn't miss the social boat",

I use social media tools as much as the next guy, but I don't believe that a company like apple really needs to get 'inside' the whole 'social media' movement.

I think they're playing the right moves focusing on allowing their platform to be a great base for these newer forms of media. All their new products and updates lend themselves well towards being a good base to build robust simplified online interactions on.

The iPad + App store are a prime example - it's almost the perfect tool to build easy, simple, social interaction software on top of.