[Udik]

> I don't see why you can't just accept that that naive approach is their approach?

I very strongly doubt their approach is based on substring search. They're obviously using a knowledge graph. And if you try a search for "American economists" or "American philosophers" the results look much more expected, either the "American" in this case is not a substring of "African-american" or they simply thought that economy and philosophy aren't as worth of an equality boost as STEM disciplines.

[sidibe]

> I very strongly doubt their approach is based on substring search.

You don't think Google search is using 2-grams? Do you think they're conspiring with other search engines? https://www.bing.com/images/search?q=american+scientist

[Udik]

Good point, you're right (and btw, that's a crappy result from Bing!). As a verification, I did another experiment:

https://www.google.com/search?q=usa+scientists

apparently gives results from the same knowledge graph and displays them under the same heading, but orders them differently from:

https://www.google.com/search?q=american+scientists

So apparently Google, while understanding the search query, still orders the results by the words used to express it- and in the second case clearly privileges African-Americans because of the "American" substring. My bad.

[jf-]

Have you considered that there may not be as many African American economists as there are scientists, doctors and inventors and that is the reason the search behaves differently? Do you have any substantive basis for your claim that google is racially biasing their results?

[Udik]

It's strange that you say there is no bias in the results, because in another comment you have even proposed a mechanism to explain it:

"A black inventor would be seen as out of the ordinary, and so be referred to as an African American inventor, stacking the deck in favour of those results."

So the results look biased. Now, it might just be by chance; however all this talk from Google about fairness and equal representation makes me a bit suspicious. Not certain, just suspicious. I would have preferred a company that just said "look, we're engineers, this is the data, these are the algorithms, we don't care about the outputs, deal with it". But it looks like that stopped happening at Google (I'm not saying in this specific case, I'm saying in general) a long time ago.

[jf-]

My comment doesn’t imply that google are biasing their results.

[Udik]

It doesn't imply the bias is intentional, but it implies there is some bias that needs explaining.