[ummonk]

Well, Apple has been getting competitive as late in Maps, and GM/Cruise is competitive on self-driving vehicles.

The big issue is Google's monopoly on english-language search, which together with Youtube gives it massive amounts of data on every person in the world, as well as giving it immense influence over public thought. I can see Youtube's monopoly ending (certainly, Instagram could have done it had Zuck not killed Instagram's attempts at long-form videos), but the gap between Google search and other competitors (only realistic ones are Bing and DDG) is immense, and probably insurmountable.