[irondavycole]

The paradigm of the pagination, and the idea of a system for programmatically creating editorial layout is definitely worth stealing and I think it's fully fair to build products that do this.

What would frustrate me if I was at Flipboard is the aesthetic similarity. It actually looks like a Flipboard branded product, due to choices in color, layout, format, and typography. That's not building on the innovation of Flipboard, it's building on the identity of Flipboard. The only real benefits of that:

* Skipping the process of developing a unique identity (lazy)

* Not having to have a vision to develop a unique identity (uncreative)

* Gain unearned associations with Flipboard (pathetic)