It's actually a zero-content WWW site if one has not turned on Javascript. Aside from the script and <meta>, it comprises just a <title> and some empty <div>s and appears as entirely blank.
It's a zero-content WWW even with JavaScript enabled. Just load of lifestyle marketing crap, and you have to dig in a bit to get an actual product description.
* https://news.ycombinator.com/item?id=18225645