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Those "debts" uncollected are just as much real to a credit agency or a bill collector as a late truck rental or motel overstay. I'm pretty sure there's some forced arbitration language in their contract of carriage, so the recourse you're counting on in practice just isn't there. If you keep a rental truck an extra day, it may or may not disadvantage the rental company. You might be saving them storage costs because their small lot is already full, or you may be scaring off a customer because they are out of stock of the truck size wanted on the extra day. Or it may make no difference at all. United's point (which I disagree with in its entirety) is that reserving the seat then abandoning it deprives United of the ability to get a good price for it from a customer who instead books with say, Delta, because Delta has room enough to sell at a lower price point. Yes, that's less profit than they would've liked, but McDonald's can say the same ("less profit than we would've liked) after an armed robbery cleans out their cash registers; doesn't mean it's legal. A slightly less inane argument is that United, finding its thrown-away flight prematurely full, will now fly a more expensive 737 instead of a CRJ to accommodate more passengers. Then, finding the plane full of no-shows, United suffers damages in the form of higher leasing, fuel, insurance, and labor costs, because of a false representation on the person(s) booking the extra ticket. This argument only exists because airlines make private resale of tickets impossible. Fix that and both sides will have less reason to kvetch about this. |