[Aevin1387]

There are two flaws in your argument. First, the price is no longer fixed, Apple took care of that. Granted, Amazon didn't give that option before, but they do now. Second, the market obviously would bear $10, which is why the Amazon Kindle store took off as it did. If the market wouldn't bear it, people would not have bought the Kindle and the books. Remember, Capitalism doesn't care what the fair price is, but what people are willing to pay.