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by PebblesRox
2803 days ago
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Reminds me of Joel Spolsky’s “Marimba Phenomenon” concept. His argument is that the amount of marketing and PR you do has to stay in proportion to the amount of polish and sophistication in your product, so you don’t end up giving everyone a bad first impression that they never revise. “The Marimba Phenomenon is very hard to avoid when you spend too much money trying to launch a new product. It’s easy to spend on marketing and PR, since that just takes cash, but it’s hard to spend on software development, because that actually takes time and talent.” “By contrast, small companies that don’t have great marketing budgets are in a great position to launch early and often.” https://www.joelonsoftware.com/2005/11/02/massive-frontal-pr... |
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