[ComputerGuru]

It's brilliant. Everything from the limitations (real text files that can be indexed) to getting people to link their own stuff from other sites is very well thought-out.

There's a double-incentive for users to get their stuff at the top of Digg, Reddit, etc. First is the MBA they win, and second is the fact that it's _their_ stuff that's getting popular - pure brilliance!

And Scribd's slick licensing clause will make people submit their own, original content under an open source or CC license just for the chance of getting that MBA.