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by EForEndeavour 2800 days ago
Speaking as a millennial, millennials as an age group have a lot to do with it. Have you actually communicated in writing with people of varying age groups? It's blatantly obvious to anyone with "millennial" / "Gen Y" (loosely: born after 1985) family or friends that emoji use is heavily driven by younger users.

Further reading: http://time.com/4834112/millennials-gifs-emojis/