[bootlooped]

Here are some more recent numbers [1]:

Quarter 1 2018:

$414m total revenue

$260m subscription revenue (62% of total)

$154m non-subscription revenue (38% of total)

$46.7m digital advertising revenue (37% of total advertising revenue)

$126.2m total advertising revenue

If you cut digital advertising completely, not just for subscribers, you could make it up by increasing subscription price by around 10%, assuming 100% of subscribers would bear the new price.

The interesting statistic that we don't have is how much digital advertising revenue comes from paid vs unpaid readers.

[1] https://www.nytimes.com/2018/05/03/business/media/new-york-t...

[gmjoe]

Not sure I follow. If you're using 46.7/260 that's an 18% increase (not 10%), but that's all subscribers (including print), not just digital.

So a yearly print subscription would go from $422.50 to $500 here in New York.

I'm not sure print subscribers would want to subsidize digital readers like that, especially when their own print edition is already chock-full of ads.

[bootlooped]

Now that I look back at it, I have no idea how I came up with that percentage.