[mitchtbaum]

anyone else read the title as e-chocolate?

The capital E makes it look like a proper noun, like Email.

Crazy thing how these letters in our alphabet work.

We need a better alphabet! Ya?

[m-i-l]

Yes. Better still, I skim read "Teach Yourself to Echolocate" as "Treat Yourself to E-chocolate". Maybe my subconscious is trying to tell me something. Did a bit of an internet search and, unlike e-cigarettes, it seems like e-chocolate doesn't exist, yet.

[PhasmaFelis]

I didn't, but I can't stop doing it now.