[Latteland]

So does that mean using engineering and math as the basis of building bespoke software is not creative in that sense? Just curious, not criticism - because I always thought of designing the architecture of a large software system, making it work within constraints, codes, making it easy to work on, fit withing design constraints, a beautiful UI, even a new programming language as creative.

[yoz-y]

As far as I know no. I do agree with you that programming (and many other professions) can be/are creative. Still having the term "creative" as profession does not mean that other professions are un-creative. People like to put people in bins and give them labels, and I suppose that creative is the main ability these professions require.

Maybe one thing that is specific (at least from when I spoke with people employing creatives) is that they have more leeway on what to do.