[bliblah]

>In my experience, the threat/worry of bad publicity is actually the best motivator in a company getting their security up to par.

I think the Equifax debacle has shown otherwise.

Big corps have too much Lobbying power and PR presence for public shame to make a lasting impression. Facebook is on the hot seat right now but that too will pass since legislators are fickle and myopic. Heck Google straight up shut down G+ because of "Security Concerns" and no one batted an eye.