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by zugumzug
5724 days ago
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This seems like a perfect chance to take advantage of the law of unintended consequences. What I mean is, even though you may not see the direct and immediate benefit from a speaking engagement, there may be indirect benefits that make it very worthwhile. Possible examples of this: 1. A speaking engagement is most likely a networking event. You arrive at this event with a high level of credibility already established - you are a speaker. 2. Preparing to speak to a group often forces you to clarify your priorities in a way that you haven't been forced to before. It can force you to separate what's essential from what's inessential in your business by virtue of what you feel is most beneficial to your audience. 3. There is often free food. The one big caveat I see is that you don't want to do a speaking engagement half-assed, especially if you haven't done it before. So you should probably pass unless you can devote an adequate amount of time and attention to it to feel well prepared. |
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