[UperSpaceGuru]

I tend to view WeWork as the AWS of Office Space. It’s hard to make real estate “sexy”, but they’ve done it. I totally see the value of the WeWork culture & community. You go to WeWork for the affordable office spaces and amenities, you stay because of the community connections you build.

That being said, this article just seems weird. Ofcourse it’s a company that’s “cult like”, if it weren’t, it’s just be another shared office space provider. WeWork is definitely tapping into something unconventional, maybe even a market that other traditional real estate guys just don’t see.

As Reid Hoffman might say, they’re Blitzscaling. Sure it may not be efficient, but if done right, WeWork will emerge as a new kind of market leader a la Amazon, Uber etc. Instead of moving to Silicon Valley, it may be that innovators around the world join a community like WeWork.