I worked at a company that prided itself as a meritocracy and we produced phenomenal value for our customers. We eventually got purchased by a huge corporation, which took over our hiring processes, and told us we could no longer assess a candidate's technical skill level. Soon after that, our best employees started leaving and they were being replaced with people that improved our diversity numbers, but had very little technical capability. If you were female, black, or LGBT, you were hired on the spot. Some of the female candidates were good, but the majority of the new hires were a dead weight and the productivity of the office tanked. I am all for equality, but it's sheer nonsense to hire based on gender, race, or sexual orientation.
Not the parent, but in my current company it definitely helps to be a women, more referral bonus for referring a diversity candidate (post joining), performance targets for managers related to hiring and promoting diversity candidates.
Please note there is no active discrimination against men, but preference in some cases would be to hire a women. Gender is the only criteria for diversity in here.
The person they're asking said that they dedicated a extra resources to try and hire female candidates because the office was all males. That implies that they were hiring specifically for gender, not for any specific skillset.
The parent post? Evidently, for whatever reason, male applicants and coworkers are a problem for their organization, so they go out of their way and invest in "additional resources" to hire female candidates from the hiring pool. They're not hiring on merit, but on gender.
How exactly do you hire for female candidates without discriminating against the "overwhelming" body of male applicants? I would be really interested to know how this goes on behind the scenes: do you have open positions but cherry pick female candidates while disregarding male candidates from the get-go?
If it's anything like conferences trying to increase diversity numbers, they don't specifically target one gender, they focus their recruiting efforts on sites and locations that typically have a much higher representation, like a girls college, or a girls hacker group. That way they aren't actively saying "we won't accept male applicants", but they ensure that 90% of the applicants will be from the target demographic.
How much money and time goes into hiring more female septic tank cleaners? Garbage men? Construction workers? Truck drivers? If sexism isn't symmetric then feminism isnt about equality.