It is not - we develop a lot of our own internal tools that better suit our workflows and varied tasks, since we don't fit a traditional mold of "agency" or "startup".
In reality it's just a little window that pops up at a time you can set and has some smart defaults, and makes the resulting compiled data available at another internal web application for further analysis.
In reality it's just a little window that pops up at a time you can set and has some smart defaults, and makes the resulting compiled data available at another internal web application for further analysis.