[nostrademons]

I could buy this on smaller or older grocery stores, but the Safeways near me have 2 full aisles of frozen goods (and one additional one of refrigerated goods). These aisles extend all the way from the back to the front of the store, and are located in the center of the floor plan.

The milk is still in the back, along with perishable juices. The difference between them and the aisles is that processed foods (frozen dinners, vegetables, snacks, brand name yogurt & cheese, ice cream, breakfasts) are all located near the front of the store, while fresh ones (milk, meat, fish) are located at the back, and perishable-but-non-refrigerated goods (fresh fruits & vegetables) are off to the back & side. So it really seems like a deliberate attempt to put the items you would buy frequently as far away from the door as possible, and make you walk through the goods that you might stock up on on impulse.

[fipple]

Frozen food doesn’t need to be stocked from the back because they don’t need to make sure the stock turns over very quickly.

[nostrademons]

Still doesn't explain why the cheese/yogurt/eggs aisle is stocked from the front, why the fresh produce displays are stocked from the top, or why cashew/soy/almond milk (which doesn't need to be refrigerated at all, and is in fact stored unrefrigerated in another part of the store if you buy smaller containers) is in with the milk case.

I would bet on consumer psychology over logistics here.

[eropple]

> why the cheese/yogurt/eggs aisle is stocked from the front

Logistics: because then you don't need rear access to the cooler shelves. That's square footage that you can better use in other ways. (In school I worked in a supermarket that put dairy in the beer/soda cooler, and we stocked it from the back.)

[eitally]

Some groceries -- every Whole Foods I've ever shopped at, for example -- have the eggs & dairy at the back with the milk, and stock those shelves from the back, too. Non-dairy "milks" only don't require refrigeration if they're ultra-pasteurized tetrapaks, which (in my experience) are only in 1Lt/Qt containers.

Milk is heavy. It's stocked onto shelves slightly angled forward so the remaining stock slides to the front for ease of reach. This need isn't generally applicable, or desireable, for other refrigerated/frozen foods.

[fipple]

None of that stuff moves as much raw volume of product as milk.

[srtjstjsj]

Most people, given the choice, consume more than only milk.

[dwighttk]

Eh. Most grocery stores I’ve been to have a small milk fridge at the front near self checkout for convenience.