[saudioger]

Individuals only care about efficiency if it impacts price.

There are numerous examples of people paying more for things in the long term because they're less expensive immediately. Entire industries are built on this. Again, humans aren't particularly good at forecasting long-term decisions.

Additionally, The VAST majority of emission decrease in the past 10 years in the US has been due to moving from coal to shale gas, not because of individual purchasing decisions. It's iterative movement that was caused by a combination of market forces and government regulations, not one or the other on its own (and the current administration is actually reversing many regulations that promoted shale gas over coal).

Renewables still don't even touch the impacts of moving from coal to shale gas.